Safari in Style
Quality Photographic Publications For The Trade

Safari In Style Is A Series Of High Quality Photographic Publications Aimed At Profiling Safari Lodges, Island Resorts And Other African Tourism Products And Regions To A Global Market Of Travellers And Tour Operators. Properties Use These Publications To Market Their Own Properties As Well As The Region In Which They Feature.

The first book in this series, Safari in Style - Southern Africa, covered a selection of southern African lodges and country hotels and was such a success that it sparked off a successor, Zambia - Safari in Style. Africa Geographic was then approached by operators in East Africa to produce East Africa - Safari in Style, which was published in January this year. These books have been such a resounding success that we are currently working on African Islands in Style, and will be embarking on more titles this year. Our aim is to use this model to assist emerging economies to profile their tourism industry on a level that is in keeping with world standards. The books are completely objective, and are written in a style that is both inspirational and accessible. Images are taken by world-class photographers, and production is in keeping with Africa Geographic's superb quality and design standards. View pages from these books on www.africageographic.com/safari.

TITLES EXISTING:
Safari in Style – Southern Africa
Zambia – Safari in Style
East Africa – Safari in Style

SPECIFICATIONS:
Format: 300mm x 220 mm, portrait
Extent: 160 pages, full colour
Paper:  135gsm silky matt art
No. of images: 500 in full colour
Text: 12 000 words

HOW TO BE PART OF THESE PUBLICATIONS
If you would like your lodge to be featured in one of our Safari in Style publications, or would like to consider a book for your region, country or tourism business, contact us.

WHAT DO YOU GET?
As in the original Safari in Style model, we require that each property commits to a minimum of four pages per property. This is to ensure that the book does not look like a brochure, and that each lodge has enough space to showcase itself and its surroundings thoroughly.
Each participating lodge will receive 100 free books for its own marketing purposes.
Each participating lodge will receive up to six free professional images for marketing purposes.
Each lodge will get a PDF of their section in the book.
Each lodge will get five free subscriptions to both Africa Geographic and Africa – Birds and Birding to display on their premises.

WHAT DOES IT COST?
This depends largely on the sponsorship that we are able to secure from affiliated tourism members for each area, such as tourism authorities, airlines or corporate ventures. However, as the investment is easily recouped from sale of these books, and from use of the professional images, the model is extremely successful.