Advertise with Us
Please contact Tanya Caldwell 083 443 8104
Main Body advertising: Nicky Maree 082 927 5408
Marketplace Smalls: Marlene Paul 011 262 9465
Johannesburg Advertising, Sales and Marketing Office
Switchboard: (+27-11) 262 9460
Fax: (+27-11) 262 6373
Africa Geographic (Pty) Ltd,
Pin Mill Farm, Block F,
164 Katherine Street,
Sandown, 2164
AFRICA GEOGRAPHIC
Your monthly opportunity to reach influential Africa enthusiasts
Positioning Statement
As an independent magazine reporting on and about the continent, Africa Geographic strives to offer balanced and comprehensive coverage of the environmental and conservation challenges facing Africa so that our readers may thoughtfully and actively respond. The standing objective of the magazine is to entertain, inform and generally foster awareness of important issues, consistently advocating the need for the wisest use of natural resources in a manner which involves and is of real benefit to the people of Africa.
Our Pedigree
Africa Geographic reflects the commitment to editorial, design and production excellence that has become our hallmark. The magazine has, since its launch in 1993, been a consistent recipient of awards and citations for excellence.
Some of our Awards
- Winner of the Rossi Trophy for Best South African Consumer Magazine
- Winner of AdVantage Ad Mag award for Best Consumer Magazine
- Winner of the SPA Pica Award for Best Magazine in Tourism
- AdVantage Ad Mag award for Best Magazine in the Environmental and Conservation category
|
Distribution
On average we print 30 000magazines with 10 000 being distributed to subscribers,
10 000 being distributed for retail sale and 10 000 being distributed via bulk sales.
Circulation
Our circulation is audited by the Audit Bureau of Circulations, who provide an audited confirmation of the average number of copies sold each issue. The most recent ABC figure (July – September 2007) is 28 023.
Reader Profile
As a special interest magazine targeting a specific group of clearly defined consumers, Africa Geographic provides advertisers with a communication platform to access an affluent, influential and responsive audience.
Reader Research provides clear insight into:
| Who are they? |
| Reader Demographics Survey 2004 |
| Male |
63% |
| Female |
37% |
| Married or in a relationship |
80% |
Aged between 30 and 49
|
43% |
| Aged above 50 |
55% |
Working fulltime
|
52% |
| Retired |
23% |
| Professionals: CEOs, company owners |
53% |
| Own more than one home |
21% |
| Own a holiday home |
16% |
| Urban |
61% |
| Small towns |
23% |
| Rural |
16% |
| Above R500 000 household income |
22% |
| Between R400 000 and R499 999 |
6% |
| Between R300 000 and R399 999 |
11% |
Between R200 000 and R299 999
|
14% |
| Between R150 000 and R199 999 |
10% |
| Between R100 000 and R149 999 |
13% |
| Less than R100 000 |
11% |
| Commitment to the magazine |
| Reader relationship Reader Survey 2004 |
| Subscribers |
94% |
| Subscribers for more than 5-years |
45% |
| Subscribers for more than 3-years |
17% |
| Read from cover to cover |
74% |
| Read half or more of magazine |
91% |
| Find advertising relevant |
93% |
| Reader lifestyle – Travel Reader Survey 2004 |
| Travel for pleasure |
56% |
| Travel for business and pleasure |
39% |
| Local travel only |
30% |
| Local and overseas travel |
59% |
| First choice of destination: |
| National parks |
57% |
| Private Game Lodge |
29% |
| Reader Lifestyle – Household Reader Survey 2004 |
| Own two cars |
72% |
| Own vehicle valued at over R350 000 |
18% |
| Own vehicle valued at over R250 000 |
23% |
| Own a PC or laptop |
72% |
| Access to the internet |
75% |
| Own camera equipment over R5000 |
43% |
| Own digital camera |
32% |
| Own hi-fi equipment over R10 000 |
22% |
Advertising opportunities
- Run-of-paper campaigns
- Reader added-value advertorials
- Sponsored features and projects
- Promotional partnerships
- Competitions
- Inserts
| Rates and deadlines 2008 |
| Main body full colour (per insertion) |
| 1 to 4 5 to 11 Advertorial NGO |
| Outside Back Cover |
R28 200 |
R25 000 |
- |
- |
| Inside Back Cover |
R25 500 |
R22 300 |
- |
- |
| Inside Front Cover |
R26 200 |
R22 900 |
- |
- |
| Inside Front Cover DPS |
R45 600 |
R40 000 |
- |
- |
| Double Page Spread |
R42 000 |
R37 000 |
R42 000 |
R31 200 |
| Half Page Double Page Spread |
R26 700 |
R23 400 |
R26 700 |
R13 500 |
| Full page (square) |
R 22 300 |
R19 500 |
R22 300 |
R15 600 |
| Half page (horizontal, vertical) |
R15 700 |
R13 700 |
R16 000 |
R10 400 |
| Third page (horizontal, vertical) |
R13 300 |
R11 600 |
R14 000 |
R8 300 |
| Quarter page (square) |
R 9 500 |
R8 300 |
R10 400 |
R6 200 |
| Strip ad |
R 5 300 |
R4 700 |
- |
- |
All rates exclusive of VAT and inclusive of 16.5% accredited agency commission
| Africa Geographic |
Booking |
Material |
On Sale |
| June |
21/4 |
28/4 |
28/5 |
| July |
19/5 |
26/5 |
25/6 |
| August |
23/6 |
30/6 |
30/7 |
| September |
21/7 |
28/7 |
27/8 |
| October |
18/8 |
25/8 |
24/9 |
| November |
22/9 |
29/9 |
29/10 |
| Dec/Jan 2009 |
20/10 |
27/10 |
26/11 |
Material specifications
- All sections of Africa Geographic magazine are printed by photo litho process.
- Please supply digital material in the form of press optimized PDF files that have been preflighted and validated. Material can be sent via Quickcut.
- A colour proof generated from the PDF file must be supplied to the publisher for checking purposes. Colour proofs must include colour bars at the food of each colour in the line of inking and all colour should be proofed from head to foot.
- Further detailed technical specifications of this process will be made available on request.
- The publisher is prepared to accept artwork and/or transparencies, illustrations and prints etc. and to make up material for clients. All repro and production costs incurred will be passed on to the client.
- The publisher is prepared to create advertorial material for clients in discussion with the business director.
| Advertising material dimensions (for all magazines) |
| Full page & cover |
Bleed |
Trim |
Type |
| Depth |
286 mm |
280 mm |
250 mm |
| Width |
216 mm |
210 mm |
188 mm |
| Double page spread |
Bleed |
Trim |
Type |
| Depth |
286 mm |
280 mm |
250 mm |
| Width |
426 mm |
420 mm |
398 mm |
| Half double page spread |
Bleed |
Trim |
Type |
| Depth |
144 mm |
138 mm |
125 mm |
| Width |
426 mm |
420 mm |
398 mm |
| Half page horizontal |
Bleed |
Trim |
Type |
| Depth |
144 mm |
138 mm |
125 mm |
| Width |
216 mm |
210 mm |
188 mm |
| Half page vertical |
Bleed |
Trim |
Type |
| Depth |
286 mm |
280 mm |
250 mm |
| Width |
110 mm |
103 mm |
92 mm |
| Third page horizontal |
Bleed |
Trim |
Type |
| Depth |
108 mm |
102 mm |
85 mm |
| Width |
216 mm |
210 mm |
188 mm |
| Third page vertical |
Bleed |
Trim |
Type |
| Depth |
286 mm |
280 mm |
250 mm |
| Width |
78 mm |
72 mm |
60 mm |
| Quarter page |
|
Trim |
Type |
| Depth |
|
125 mm |
125 mm |
| Width |
|
92 mm |
92 mm |
| Strip |
|
|
Type |
| Depth |
|
|
23 mm |
| Width |
|
|
188 mm |
AFRICA BIRDS & BIRDING
Your bi-monthly opportunity to reach passionate
birding enthusiasts
Positioning Statement
As an independent magazine reporting on and about the continent, Africa Birds & Birding strives to offer balanced and comprehensive coverage of the natural history, identification, distribution and conservation status of the continent’s abundant avifauna. The standing objective of the magazine is to entertain, inform and generally to foster an awareness of birds as important indicators of general environmental health throughout the cities, towns, villages, farms and wilderness areas of Africa. In so doing, Africa Birds & Birding encourages the active involvement of readers in the broader environmental and conservation challenges of our time, consistently advocating the need for the wisest use of natural resources in a manner which involves and is of real benefit to the people of Africa.
Our Pedigree
Africa Birds & Birding magazine reflects the commitment to editorial, design and production excellence that has become our hallmark. Africa Birds & Birding has, since its launch in 1996, won numerous awards and citations for publishing excellence.
Some of our Awards
- 1996 Specialist Press Association Philip Tyler award for the Best New Magazine
and SPA Pica for Best lifestyle Magazine
- 1997 AdVantage Ad Mag Award for Best South African Magazine
- 1998 AdVantage Magazine Ad Mag Award for Best Conservation magazine and SPA Pica Awards Rossi Trophy for Best Consumer Magazine
- 1999 Pica Awards Rossi Trophy for Best Consumer Magazine
- 2005 SPA Pica for Best Environmental and Conservation Magazine
- 2007 Kudu Award from South Africa National Parks for the most significant media contribution to conservation
Distribution
On average we print 16 000 magazines with 8 500 being distributed to subscribers, 5 500 being distributed for retail sale and 2 000 being distributed via bulk sales.
Circulation
Our circulation is audited by the Audit Bureau of Circulations, who provide an audited confirmation of the average number of copies sold each issue. The most recent ABC figure (January to June 2007) is 14 151.
Reader Profile
As the most authoritative birding special interest magazine targeting passionate birding enthusiasts, Africa Birds & Birding offers a clearly defined readership providing advertisers with a communication platform for direct access to an affluent, influential and responsive audience.
Reader Research provides clear insight into our readership:
| Who are they? |
| Reader Demographics Reader Survey 2004 |
| Male |
65% |
| Female |
35% |
| Married or in a relationship |
81% |
Aged between 30 and 49
|
25% |
| Aged between 50 and 59 |
30% |
| Aged above 60 |
40% |
Working fulltime
|
49% |
| Retired |
28% |
| Professionals: CEOs, company owners |
56% |
| Own more than one home |
24% |
| Own a holiday home |
16% |
| Urban |
61% |
| Small towns |
23% |
| Rural |
15% |
| Above R500 000 household income |
12% |
| Between R400 000 and R499 999 |
7% |
| Between R300 000 and R399 999 |
12% |
Between R200 000 and R299 999
|
15% |
| Between R150 000 and R199 999 |
13% |
| Between R100 000 and R149 999 |
16% |
| Less than R100 000 |
15% |
| Commitment to the magazine |
| Reader relationship Reader Survey 2004 |
| Subscribers |
80% |
| Subscribers for more than 5-years |
35% |
| Subscribers for more than 3-years |
15% |
| Read from cover to cover |
73% |
| Read half or more of magazine |
95% |
| Find advertising relevant |
94% |
| Reader lifestyle – Travel Reader Survey 2004 |
| Travel for pleasure |
69% |
| Travel for business and pleasure |
28% |
| Local travel only |
44% |
| Local and overseas travel |
52% |
| First choice of destination: |
National parks |
64% |
Private Game Lodge |
22% |
| Reader Lifestyle – Household Reader Survey 2004 |
| Own two cars |
77% |
| Own vehicle valued at over R350 000 |
13% |
| Own vehicle valued at over R250 000 |
23% |
| Own a 4x4 |
44% |
| Own binoculars |
98% |
| Own a spotting scope |
27% |
| Own a camera |
74% |
| Own digital camera |
26% |
Advertising Opportunities
- Run-of-paper campaigns
- Reader added-value advertorials
- Sponsored features and projects
- Promotional partnerships
- Competitions
- Inserts
| Rates and deadlines 2008 |
| Main body full colour (per insertion) |
| 1 to 3 4 to 6 Advertorial NGO |
| Outside Back Cover |
R19 000 |
R16 700 |
- |
- |
| Inside Back Cover |
R17 300 |
R15 100 |
- |
- |
| Inside Front Cover |
R17 700 |
R15 600 |
- |
- |
| Inside Front Cover DPS |
R32 200 |
R28 300 |
- |
- |
| Double Page Spread |
R28 400 |
R25 000 |
R30 000 |
R14 500 |
| Half Double Page Spread |
R18 300 |
R16 200 |
R19 500 |
R9 800 |
| Full page |
R15 400 |
R13 500 |
R16 000 |
R8 700 |
| Half page (horizontal, vertical) |
R10 800 |
R9 500 |
R11 500 |
R7 500 |
| Third page (horizontal, vertical) |
R 9 300 |
R8 100 |
R10 000 |
R6 500 |
| Quarter page (square) |
R5 500 |
R4 700 |
R7 500 |
R4 500 |
| Strip ad |
R 4 300 |
R3 800 |
- |
- |
All rates exclusive of VAT and inclusive of 16.5% accredited agency commission
| Africa Birds & Birding |
Booking |
Material |
On Sale |
| Jun/Jul |
18/4 |
26/4 |
28/5 |
| Aug/Sept |
13/6 |
20/6 |
30/7 |
| Oct/Nov |
15/8 |
22/8 |
1/10 |
| Dec 2008/Jan 2009 |
17/10 |
24/10 |
3/12 |
Material Specifications
- All sections of Africa Birds & Birding magazine are printed by photo litho process.
- Please supply digital material in the form of press optimized PDF files that have been preflighted and validated. Material can be sent via Quickcut.
- A colour proof generated from the PDF file must be supplied to the publisher for checking purposes. Colour proofs must include colour bars at the food of each colour in the line of inking and all colour should be proofed from head to foot.
OUR BOOKS & SPECIAL ISSUES
Your annual opportunity to reach special interest groups
Brand Positioning Statement
As an independent publisher focusing on the environment, conservation and travel in Africa, Africa Geographic strives to offer informative, inspiring and beautiful annuals for the enjoyment of our readers. The standing objective of the annuals is to entertain, inform and generally foster increased enjoyment of our natural surroundings.
Our Pedigree
All our publishing products reflect the company's commitment to editorial, design and production excellence that has become our hallmark.
Distribution
On average we print 10 000 copies of each annual for direct marketing to subscribers, with the bulk being distributed for retail sale through Exclusive Books, CNA and other quality retail outlets.
Advertising Opportunities
- Naming right sponsorships
- Limited run-of-paper advertising
All rates exclusive of VAT and inclusive of 16.5% accredited agency commission
| Rates and deadlines |
| Naming right Sponsorship |
R80 000 |
| Outside Back Cover |
R35 000 |
| Inside Back Cover |
R25 000 |
| Inside Front Cover |
R30 000 |
| Inside Front Cover DPS |
R45 000 |
| Double Page Spread |
R40 000 |
| Full Page |
R20 000 |
Material Specifications
- Please supply digital material in the form of press optimized PDF files that have been preflighted and validated. Material can be sent via Quickcut.
- A colour proof generated from the PDF file must be supplied to the publisher for checking purposes. Colour proofs must include colour bars at the food of each colour in the line of inking and all colour should be proofed from head to foot.
- Further detailed technical specifications of this process will be made available on request.
- The publisher is prepared to accept artwork and/or transparencies, illustrations and prints etc. and to make up material for clients. All repro and production costs incurred will be passed on to the client.
- The publisher is prepared to create advertorial material for clients in discussion with the business director.
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