CALL TO COMPOSTING :
Africa Geographic introduces biodegradable subscriber mailer bags

Going green is no longer just the tie-dyed domain of eco-mentalists and flint-eyed marketing cynics, but a critical necessity for the long term survival of the planet.

Urging subscribers to include a short walk to a compost heap among their monthly outings, Africa Geographic and sister title Africa – Birds & Birding have introduced a biodegradable subscriber copy mailer bag.

“For 17 years we have spotlighted Africa’s environmental, wildlife and conservation issues and our committed reader base really walks the talk, often encouraging us as print publishers to push our own boundaries,” says publisher Tanya Caldwell

“Supplying a biodegradable mailer bag is long overdue and just one of the many steps the magazines are taking in their commitment to carbon neutrality.”

Research shows that increasingly affluent and influential consumers are turning their attention to companies, brands and service providers that support principles of environmental sustainability. Marketers would do well to communicate their green credentials to the affluent and influential readers of Africa Geographic and Africa Birds & Birding.

Find the latest – very green – issues of Africa Geographic and Africa – Birds & Birding at all good bookstores or subscribe online at www.africageographic.com.

REDUCE, REUSE, RECYCLE